Attitude Social Psychology
ATTITUDE The defining characteristics of attitude is that it expresses the evaluation of some object. Attitudes are evaluation of people objects and ideas Anything that arouses evaluative feelings qualify as an attitude. Origin of attitude- People have may have inherited a temperament and personality from the parent that make them predisposed have a specific attitude. Even if there is a genetic component, social experiences pays a major role in shaping are attitudes. Attitude distinguished from beliefs : Beliefs are cognition or thoughts about the characteristics of the object . Beliefs or opinion are assessed by how likely they are to be true. In addition we have evaluative feelings about beliefs and they will contribute to our attitude Attitude thus is a summary of evaluation made of different aspects of the attitude object. Measurement of attitude: Public opinion attitude polling - public opinion polls are used either to predict so...